for textured hair, your essentials for textured hair.
Vegan and fragrance-free hair care made in Sweden with carefully selected botanical ingredients that moisturize, soften and define curls, waves and coils.
A mild formula, specially developed with a focus on scalp health and gentle hair care for sensitive scalps. Suitable from age 3.
Curl Clumping
with DEFINE
DEFINE & Low Tension Hairstyles
Styling rooted in care. DEFINE is created for low-tension styling, where the hair is at its most natural. Light moisture, softness, and flexibility that allow the curls to shape themselves without being weighed down.
Why Fragrance-free?
We develop our products without added fragrance and instead let the natural scent of the ingredients speak for itself. Read more about the philosophy behind our formula, our view on sensitive scalps and why we believe in more gentle and thoughtful hair care.
Hair health
Learn the Right Technique and Care. Healthy textured hair starts with the right knowledge and an effective hair care routine.
FTH Formula
For us, caring for textured hair is about more than just styling. It's about understanding the whole, the hair, the scalp and the skin that the products come into contact with every day. That's why we developed a gentle and thoughtful formulation with ingredients that support the hair's natural balance and longterm well-being.
Also available at
