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SALE ALERT Step up your curl game and save 15%


15% rabatt på hela sortimentet

We keep it simple, with a vegan,
pH-balanced and moisturizing three-step routine.


Have you run out of one of our products?
Don't worry, you can of course buy all our products separately.

Made with ingredients of natural origin.

Plant-based, vegan and of course cruelty free. Without harsh chemicals, drying sulfates, synthetic silicones, perfumes, essential oils and citric acid.

There are no shortcuts, just three easy steps.

The way to defined curls is not only in styling. It is important, but far from everything! In the same way that you apply your skin care to a freshly washed face, you should apply your styling products to freshly washed and moisturized hair. ROUTINE is developed to simplify the steps and your routine.

for textured hair

For textured hair was founded to normalize textured hair and offer quality Swedish-made hair care products. With the goal of inspiring and motivating all people with textured hair to take care of it.

Suitable for all curls & sensitive scalp. Made in Sweden.


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