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Our formula

A Mild Formula developed For Textured Hair

For us, caring for textured hair is about more than just styling. It's about understanding the whole, the hair, the scalp and the skin that the products come into contact with every day. That's why we developed a gentle and thoughtful formulation with ingredients that support the hair's natural balance and long-term well-being.

For textured hair follows the EU's cosmetic regulations and develops caring hair care products that cleanse, moisturize and style with respect for the hair's natural texture.

Our formula is developed with carefully selected plant-based ingredients and is completely free of added perfume and essential oils. We have also chosen to eliminate drying sulfates, mineral oils and synthetic silicones that can be difficult to wash out of the hair. Instead, we let the raw materials and the formula speak for themselves.

For us, perfume-free hair care is part of a larger philosophy. We prioritize function over scent and develop products with a focus on scalp health, long-term hair care and a formulation where each ingredient fulfills a function. We work primarily with moisture-binding ingredients that help moisturize, soften and support the natural feel and manageability of hair over time. Our products are vegan and developed with a conscious focus on both hair health and gentle hair care.

WASH 01. INCI

Aqua, Glycerin, Lauryl Glucoside, Disodium Cocoyl Glutamate, Babassu Oil Glycereth-8 Esters, Lactic Acid, Caprylyl/Capryl Glucoside, Betaine, Glyceryl Oleate, Coco-Glucoside, Sodium Glutamate, Sodium Chloride, Panthenol, Hydroxyethylcellulose, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Cocoate, Potassium Sorbate, Camellia Sinensis Leaf Extract, Maltodextrin, Beta Glucan, Levulinic Acid, Sodium Levulinate


The product's ingredient list can be updated over time.

KEY INGREDIENTS

Betaine

Betaine is a naturally produced ingredient that increases hydration, improves hair strength and leaves a smooth feeling.

Function: Hydrating

Beta Glucan

Beta Glucan comes from oat bran, ground and peeled oats of high quality. Which nourishes and moisturizes the hair and improves its strength.

Function: Conditioning

Camellia Sinensis Leaf

A botanical extract that offers high levels of natural antioxidants. It has a soothing and anti-inflammatory effect on the hair and scalp.

Function: Natural Extract

Glycerin

Glycerin is an incredible moisturizing and softening ingredient that also facilitates the spread in skin and hair care formulas.

Function: Humectant

Panthenol Vitamin B5

Panthenol is an ingredient also known as provitamin B5. It gives the hair a real moisture boost while also having a soothing and repairing effect.

Function: Conditioning

SHOP | WASH O1.

HYDRATE 02. INCI

Aqua, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Babassu Oil Glycereth-8 Esters, Linum Usitatissimum Seed Extract, Behentrimonium Methosulfate, Isoamyl Laurate, Mangifera Indica Seed Butter, Xylitylglucoside, Hydroxyethylcellulose, Anhydroxylitol, Panthenol, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Lactic Acid, Tocopherol, Xylitol, Avena Sativa Kernel Oil, Triticum Aestivum Germ Oil, Potassium Sorbate, Glyceryl Oleate Citrate, Caprylic/Capric Triglyceride, Maltodextrin, Beta-Glucan, Levulinic Acid, Sodium Levulinate


The product's ingredient list can be updated over time.

KEY INGREDIENTS

Avena Sativa Kernel Oil

Oat kernel oil is a golden lipid extracted from oats. It is a fat-free oil that softens the hair effectively and is rich in antioxidants, fatty acids and ceramides.

Function: Emollient

Hydrolyzed Wheat Protein

Hydrolyzed Wheat Protein is a strengthening ingredient that penetrates deep into the hair fiber as it strengthens, repairs and protects the hair from the inside.

Function: Conditioning

Linum Usitatissimum Seed Extract

Packed with essential vitamins and minerals that nourish the hair follicles and encourage stronger, healthier new hair growth.

Function: Botanical extract

Mangifera indica Seed Butter

Mango butter is made by cold pressing mango seeds. It is rich in vitamins A and E, and has a deeply moisturizing and regenerating effect on both hair and scalp. It strengthens hair strands and smoothes split ends.

Function: Emollient

Panthenol Vitamin B5

Panthenol is an ingredient also known as provitamin B5. It provides a real moisture boost while also having a calming and repairing effect.

Function: Conditioning

SHOP | HYDRATE O2.

DEFINE. INCI

Aqua, Aloe Barbadensis Leaf Juice, Glycerin, Linum Usitatissimum Seed Extract, Hydrolyzed Corn Starch, Betaine, Xanthan Gum, Panthenol, Xylitylglucoside, Hydroxyethylcellulose, Anhydroxylitol, Sodium Benzoate, Hydrolyzed wheat protein, Xylitol, Glyceryl Caprylate, Potassium Sorbate, Glyceryl Oleate Citrate, Lactic Acid, Caprylic/Capric Triglyceride, Camellia Sinensis Leaf Extract, Althaea Officinalis Root Extract, Algin


The product's ingredient list can be updated over time.

KEY INGREDIENTS

Squalane

Is a succulent whose benefits are that it is anti-inflammatory, soothing and prevents itching.

Function: Conditioning

Althaea Officinalis Root Extract

Rich in amino acids and vitamins that help moisturize the hair and have a soothing effect on the scalp.

Function: Botanical Extract

Propanediol

Is a botanical extract that offers high levels of natural antioxidants. It has a soothing and anti-inflammatory effect on hair and scalp.

Function: Botanical Extract

Xylitylglucoside & Xylitol Complex

Hydrolyzed Wheat Protein is a strengthening ingredient that penetrates deep into the hair fiber as it strengthens, repairs and protects the hair from the inside.

Function: Conditioning

Avena Sativa Kernel Oil

Packed with essential vitamins and minerals that nourish the hair follicles and encourage stronger, healthier new hair growth.

Function: Botanical extract

SHOP | DEFINE.

STYLE 03. INCI

Aqua, Aloe Barbadensis Leaf Juice, Glycerin, Linum Usitatissimum Seed Extract, Hydrolyzed Corn Starch, Betaine, Xanthan Gum, Panthenol, Xylitylglucoside, Hydroxyethylcellulose, Anhydroxylitol, Sodium Benzoate, Hydrolyzed wheat protein, Xylitol, Glyceryl Caprylate, Potassium Sorbate, Glyceryl Oleate Citrate, Lactic Acid, Caprylic/Capric Triglyceride, Camellia Sinensis Leaf Extract, Althaea Officinalis Root Extract, Algin


The product's ingredient list may be updated over time.

KEY INGREDIENTS

Aloe Barbadensis Leaf Juice

Is a succulent whose benefits are that it is anti-inflammatory, soothing and prevents itching.

Function: Conditioning

Althaea Officinalis Root Extract

Rich in amino acids and vitamins that help moisturize the hair and have a soothing effect on the scalp.

Function: Natural Extract

Camellia Sinensis Leaf Extract

Is a botanical extract that offers high levels of natural antioxidants. It has a soothing and anti-inflammatory effect on hair and scalp.

Function: Botanical Extract

Hydrolyzed Wheat Protein

Hydrolyzed Wheat Protein is a strengthening ingredient that penetrates deep into the hair fiber as it strengthens, repairs and protects the hair from the inside.

Function: Conditioning

Linum Usitatissimum Seed Extract

Packed with essential vitamins and minerals that nourish the hair follicles and encourage stronger, healthier new hair growth.

Function: Botanical extract

SHOP | STYLE O3.
Our ingredients
Aloe Barbadensis Leaf Juice

Function: Conditioning

Aloe Barbadensis or Aloe Vera, is a succulent whose benefits are that it is anti-inflammatory, soothing and prevents itching.

Althaea Officinalis Root Extract

Function: Natural Extract

Marshmallow root is rich in amino acids and vitamins that help moisturize the hair and have a soothing effect on the scalp.

Avena Sativa Kernel Oil

Function: Emollient

Oat kernel oil is a golden lipid extracted from oats. It is a fat-free oil that softens the hair effectively and is rich in antioxidants, fatty acids and ceramides.

Algae

Function: Viscosity adjuster

Alginic acid, also called Algin, is a naturally occurring edible sugar molecule found in brown seaweed and used to moisturize and soothe hair.

Aqua

Function: Solvent

Pure, filtered and ph-adjusted H20.

Behentrimonium Methosulfate

Function: Emulsifier

Behentrimonium Methosulphate works as a mild conditioner that reduces frizz, binds moisture in the hair and simplifies hair management without causing build-up.

Betaine

Function: Hydrating

Betaine is a naturally produced ingredient that increases hydration, improves hair strength and leaves a smooth feeling.

Babassu Oil Glycereth-8 Esters

Function: Emollient

Babassu oil is a water-soluble ingredient that adds softness to the hair and has cleansing properties.

Beta Glucan

Function: Conditioning

Beta Glucan comes from oat bran, ground and peeled oats of high quality. Which nourishes the scalp and improves the strength of the hair.

Camellia Sinensis Leaf Extract

Function: Botanical Extract

Is a botanical extract that offers high levels of natural antioxidants. It has a soothing and anti-inflammatory effect on the hair and scalp.

Caprylyl/Capryl Glucoside

Function: Surfactant

A mild, soluble surfactant derived from plants, fatty alcohols and glucose from vegetables. The unique blend of fatty acids helps repair the hair's surface and retain moisture in the hair.

Caprylic/Capric Triglyceride

Function: Emollient

It offers moisturizing properties and locks in moisture. It is made from the fatty acids found in coconut oil but it is non-comedogenic, leaving the hair smooth and reducing tangles.

Coco-Glucoside

Function: Surfactant

Coco Glucoside a mild surfactant made from dried coconut pulp and fruit sugar, which cleans the hair and scalp. It is biodegradable and non-toxic.

Cetearyl Alcohol

Function: Emulsifier

Cetearyl Alcohol is a moisturizing alcohol that helps to soften the hair and give more glide to facilitate hair detangling.

Cetyl Alcohol

Function: Emulsifier

Cetyl Alcohol is a fatty alcohol that acts as an emulsifier and thickener in many hair and skin care products to enhance texture.

Disodium Cocoyl Glutamate

Function: Surfactant

Is a barrier-friendly surface-active ingredient that cleans the hair and leaves it moist and supple. It comes from coconut oil, corn and fructose.

Glycerin

Function: Humectant

Glycerin is an incredible moisturizing and softening ingredient that also facilitates the spread in skin and hair care formulas.

Glyceryl Caprylate

Function: Emulsifier

Glyceryl Caprylate is an emulsifier that is primarily used to stabilize oil-in-water emulsions and is produced from various vegetable oils.

Glyceryl Oleate Citrate

Function: Emulsifier

Has moisturizing and softening benefits for the hair. It is an ester of glycerin that acts as an emulsifier and emollient.

Guar Hydroxypropyltrimonium Chloride

Function: Conditioning

Is a plant-based rubber. It is used as a thickener to maintain the viscosity of the formula. It is nourishing, conditioning and clarifying for the hair.

Hydrolyzed Corn Starch

Function: Film forms

Is a bio-derived hard setting polymer with exceptional moisture resistance and provides excellent hold and definition.

Hydrolyzed Wheat Protein

Function: Conditioning

Hydrolyzed Wheat Protein is a strengthening ingredient that penetrates deep into the hair fiber as it strengthens, repairs and protects the hair from the inside.

Hydroxyethyl cellulose

Function: Viscosity adjuster

Is a non-ionic, water-soluble polymer used as a thickener. It is a key ingredient for hair gels as it gives firmness and definition to the texture and makes it soft and supple.

Isoamyl Laurate

Function: Emollient

Is a 100% natural and vegetable ester (a component extracted from oil). Often used as a replacement for silicone as it is very light and volatile in feel. Helps to soften the hair without creating build-up and facilitates the detangling process.

Linum Usitatissimum Seed Extract

Function: Botanical extract

Packed with essential vitamins and minerals that nourish the hair follicles and encourage stronger, healthier new hair growth.

Lactic Acid

Function: pH adjuster

Lactic acid is a pH adjuster in formulas. Lactic acid is a versatile agent best known for its pH-adjusting, exfoliating and moisturizing properties.

Lauryl Glucoside

Function: Surfactant

Lauryl glucoside is a mild, surface-active cleansing ingredient derived from natural corn starch. It improves the foam and has caring properties.

Levulinic Acid

Function: Preservative

Levulinic acid is a natural preservative obtained from the breakdown of cellulose.

Maltodextrin

Function: Viscosity adjuster

Maltodextrin has a stabilizing effect in emulsions and is used as a filler. It is made from starch.

Mangifera indica Seed Butter

Function: Emollient

Mango butter is made by cold pressing mango seeds. It is rich in vitamins A and E, and has a deeply moisturizing and regenerating effect on both hair and scalp. It strengthens hair strands and smoothes split ends.

Panthenol Vitamin B5

Function: Conditioning

Panthenol is an ingredient also known as provitamin B5. It provides a real moisture boost while also having a calming and repairing effect.

Potassium Sorbate

Function: Preservative

Acts as a preservative and protects against a wide range of bacteria, yeast and mould. Its primary purpose is to prevent the growth of microbes that can harm health.

Stearyl Alcohol

Function: Emulsifier

Has softening properties and acts as an emulsifier and thickener. It helps mix water and oil into the conditioner and helps the conditioner spread more easily over the hair.

Sodium Benzoate

Function: Preservative

Is derived from salt and is a preservative that prevents microbial growth, anti-fungal and also has some effectiveness against bacteria.

Sodium Levulinate

Function: Preservative

Sodium Levulinate is a natural and gentle preservative obtained from starch and vegetable inulin.

Sodium Glutamate

Function: Surfactant

Sodium Cocoyl Glutamate is a natural surfactant foaming ingredient. Which comes from coconut oil, corn and fructose.

Sodium Chloride

Function: Viscosity adjuster

Sodium Chloride is like a natural preservative and inhibits the formation of fungi and bacteria in the product.

Sodium Cocoate

Function: Surfactant

Sodium Cocoate is a detergent active substance that comes from a mixture of fatty acid salts of coconut oil.

Tocopherol

Function: Antioxidant

Is a form of vitamin E that is extracted from vegetable oil and has a natural softening, antioxidant and anti-inflammatory effect.

Triticum Vulgare Germ Oil

Function: Emollient

Wheat germ oil is a vegetable, versatile oil that is rich in vitamin E and contributes to a lot of hydration, nutrition and softens the hair.

Xanthan Gum

Function: Viscosity adjuster

Is a stabilizer that prevents oils from separating. It is a natural preservative.

Xylityl glucoside Anhydroxylitol Xylitol

Function: Hydrating

Is a sugar-derived complex, plant-based ingredient that acts as a humectant to help hair absorb and retain moisture.

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