ROUTINE
Your Path to Defined Curls
There are no shortcuts to beautiful curls, just simple steps. To achieve defined curls goes beyond styling, it’s essential, but only part of the process. Just like you apply skincare to a freshly cleansed face, your styling should start with clean, hydrated hair.
ROUTINE is designed to clarify the steps in your hair care routine and make them easier to follow. By adhering to these steps and achieve the curls you've always dreamed of.
WASH 01 - Cleanse
Lays the foundation for a successful, defined and moisturized styling result. It cleans your scalp and your entire hair from dirt, grease, pollen, pollution and product residue.
HYDRATE 02 - Moisturizes
Smoothes the surface of the hair and adds nutrition and moisture to avoid wear and drying. It hydrates, softens, separates, highlights and gets your curls ready for styling.
DEFINE - Softens
Deeply moisturizes, supports hair's natural texture and helps curls remain soft, manageable and easy to style without weighing them down or leaving residue.
STYLE 03 - Preserves
Preserves the curls and keeps them in place, regardless of whether you wear your curls loose or up. Our botanical gel has a flexible formula and contains ingredients that give your texture both moisture and nourishment.
Our sizes
HAIR HEALTH
Learn the Right Technique and Care
Healthy textured hair starts with the right knowledge and an effective hair care routine. By combining a regular wash cycle with quality products and proper technique, you can give your hair the care it needs to grow and stay strong.
Low Tension with DEFINE
Styling with care as a starting point. DEFINE is created to meet low tension styling where the hair is at its most natural. Light moisture, softness and flexibility that allows the curls to shape themselves, without being weighed down.
