ABOUT FTH
Vegan and fragrance-free hair care made in Sweden with carefully selected botanical ingredients that moisturize and define curls, waves and coils. With a mild formula, specially developed with a focus on scalp health and gentle hair care, adapted for sensitive scalps and kids from age 3.
For textured hair was founded with a clear vision to normalize textured hair and develop high-quality hair care products, created and manufactured in Sweden.
We want to reduce the ignorance about textured hair and show how versatile, beautiful and natural it can be with the right knowledge, well-thought-out products and a simple routine. For us, hair care is about working with the natural texture of the hair, not against it.
At FTH, we see hair care as a whole where knowledge, routine, products and technology work together to support the long-term well-being of the hair and scalp. We believe in gentle, moisture-focused hair care and low tension styling that allows hair to maintain its natural softness, suppleness and balance over time.
Together with experienced chemists, we have developed a mild, perfume-free and easy-to-use formulations that cleanse, moisturize and style textured hair with respect for its natural needs. Our routine consists of WASH 01 shampoo, HYDRATE 02 conditioner, DEFINE leave-in and STYLE 03 botanical gel. Developed to work together in a simple and well-thought-out routine.
It is a holistic approach where several key elements work together to support textured hair. The foundation begins with knowledge and understanding of the hair’s natural needs and is followed by regular washing, thoughtful routines, quality hair care products and gentle techniques. When these elements work together, the conditions are created for long-term hair health, hydration and hair that feels good in its natural texture.
Words from our founder, Alexandra.
For Textured Hair is my love letter to everyone with textured hair.
Since I was little, I’ve dreamed of finding the right products and the right routine for textured hair, something I searched for and longed for until I trained as a hairdresser and specialized in textured hair. That education became the foundation for the knowledge and experience that For Textured Hair is built upon today.
From my dream and years of experience grew a clear vision, to create high-quality, gentle haircare products for people with textured hair in Sweden.
I created FTH to show how simple caring for textured hair can truly be when you have the right products and knowledge.
Cleansing sets the foundation for a healthy scalp and strong hair, and with the right routine, the result becomes lasting, beautiful, and natural.
For years, I couldn’t find products that I truly wanted to use myself – products that felt genuine, effective, and safe.
For Textured Hair is the answer to what I once searched for, and what I now want to share with others.
