ABOUT FTH
For Textured Hair was founded with a clear vision – to normalize textured hair and offer high-quality haircare products developed and produced in Sweden.
We aim to reduce the lack of knowledge surrounding textured hair and show how manageable, beautiful, and versatile it truly is with the right products, knowledge, and a simple routine.
Our goal is to inspire and encourage everyone with textured hair to care for and love their natural texture.
We view haircare as a whole, where four elements work together: knowledge, routine, products, and technique. Together, they form the foundation of healthy and strong hair.
In collaboration with experienced chemists, we have developed an effective and easy-to-use three-step routine – Wash 01 shampoo, Hydrate 02 conditioner, and Style 03 hair gel – designed to gently cleanse, hydrate, and style textured hair in a balanced way.
Cleansing sets the foundation for a healthy scalp and hair, and the right product at each step makes all the difference.
Our products are made with natural and plant-based ingredients, free from sulfates, silicones, and parabens. They are 100% vegan and not tested on animals.
We believe in a holistic approach to haircare.
The path to optimal hair health begins with understanding how your hair works, continues with a consistent routine, and is supported by high-quality, gentle products.
This holistic method is based on four equally important pillars that work in harmony to promote healthy textured hair. The journey toward healthy hair starts with knowledge, continues through a regular cleansing routine, and is strengthened by the use of quality products and the right techniques.
Words from our founder, Alexandra.
For Textured Hair is my love letter to everyone with textured hair.
Since I was little, I’ve dreamed of finding the right products and the right routine for textured hair – something I searched for and longed for until I trained as a hairdresser and specialized in textured hair. That education became the foundation for the knowledge and experience that For Textured Hair is built upon today.
From my dream and years of experience grew a clear vision: to create high-quality, gentle haircare products for people with textured hair in Sweden.
I created FTH to show how simple caring for textured hair can truly be when you have the right products and knowledge.
Cleansing sets the foundation for a healthy scalp and strong hair, and with the right routine, the result becomes lasting, beautiful, and natural.
For years, I couldn’t find products that I truly wanted to use myself – products that felt genuine, effective, and safe.
For Textured Hair is the answer to what I once searched for, and what I now want to share with others.
