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Free shipping at 850 SEK within Sweden!

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ABOUT US

For textured hair was founded to normalize textured hair and offer high quality, Swedish-made hair care products on the Swedish market.

We want to reduce the lack of knowledge about textured hair and show how manageable it can be with the right products and a simple routine. With the goal of inspiring and motivating all individuals with textured hair to care for it. We believe it's a holistic approach involving routine, products, knowledge, and technique, and a fundamental right to access. Therefore, together with knowledgeable chemists, we have developed an effective hair care regimen consisting of three steps: WASH 01, HYDRATE 02, and STYLE 03. These steps cleanse, moisturize, and style textured hair.

It’s about a holistic approach where four equally important foundations work together to promote healthy textured hair. The path to optimal hair health starts with basic knowledge on how to best care for your hair. This is followed by a consistent washing routine, combined with high-quality hair care products and the proper techniques.

Words from our founder, Alexandra.

For textured hair is my declaration of love to everyone with textured hair.

Since I was little, I've dreamed of finding the right hair care products and routine for textured hair. Something I looked for and dreamed about for a long time until I trained as a hairdresser, and on to my current profession as a textured hair care stylist. From my dream and long experience a clear vision was born; to create quality and kind hair care products for people with textured hair in Sweden.


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