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ROUTINE: Your Path to Defined Curls

There are no shortcuts to beautiful curls, just three simple steps.

Achieving defined curls goes beyond styling—it’s essential, but only part of the process. Just like you apply skincare to a freshly cleansed face, your styling should start with clean, hydrated hair. ROUTINE is designed to clarify the steps in your hair care routine and make them easier to follow. By adhering to these steps, you can maximize your hair health and achieve the curls you've always dreamed of.

WASH 01 - Clean

Lays the foundation for a successful, defined and moisturized styling result. It cleans your scalp and your entire hair from dirt, grease, pollen, pollution and product residue.

HYDRATE 02 - Moisturizes

Smoothes the surface of the hair and adds nutrition and moisture to avoid wear and drying. It hydrates, softens, separates, highlights and gets your curls ready for styling.

STYLE 03 - Preserves

Preserves the curls and keeps them in place, regardless of whether you wear your curls loose or up. Our botanical gel has a flexible formula and contains ingredients that give your texture both moisture and nourishment.

HAIR HEALTH

Healthy Textured Hair: Learn the Right Technique and Care

Healthy textured hair starts with the right knowledge and an effective hair care routine. By combining a regular wash cycle with quality products and proper technique, you can give your hair the care it needs to grow and stay strong.

En person med definierade lockar visar upp håret

PODCAST

for textured hair | PODCAST

In our very own 3-part podcast, we tell you in a simple way how to care for your textured hair. Through the podcast, for textured hair wants to connect your washing time with selfcare on an educational level - listen and learn from for textured hair here!