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SHOP NOW DEFINE SOFTENING LEAVE-IN LOTION

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WASH DAY

Delivery time 1–3 business days

1,150 kr
Size300 ML
The Complete Wash Day Routine

Everything you need for a complete wash day, gathered in one full routine.

The WASH DAY lineup brings together WASH 01 Shampoo, HYDRATE 02 Conditioner, DEFINE Softening Leave In and STYLE 03 Botanical Gel to create a complete, moisture focused routine for curly, wavy and coily textured hair.

Developed to work together, each step supports the next. WASH 01 gently cleanses the hair and scalp, HYDRATE 02 restores moisture and slip, DEFINE softens and enhances natural curl clumping, while STYLE 03 provides flexible, buildable hold for long-lasting definition. Together, they create the foundation for healthy looking, hydrated and defined curls while supporting low tension styling and the hair's natural texture.

Fragrance free. Vegan. Botanical. pH balanced. Suitable from age 3.


  • Everything you need in one complete routine
  • Gently cleanses, moisturizes, softens and defines
  • Supports healthy-looking curls with lasting hydration
  • Flexible, buildable hold without stiffness or flaking
  • Designed for curly, wavy and coily textured hair
  • Fragrance free, suitable for sensitive scalps and from age 3
  • Created for wash n go styles and low tension routines
  • A complete 300 ml routine at a better value

What's Included:

WASH 01 | Shampoo

A gentle, fragrance free shampoo that effectively cleanses the hair and scalp while helping maintain the hair's natural moisture balance.

HYDRATE 02 | Conditioner

A moisturizing conditioner that softens, detangles and improves manageability while restoring moisture after cleansing.

DEFINE | Softening Leave In

A lightweight leave-in lotion formulated with squalane and propanediol to moisturize, soften and support natural texture.

STYLE 03 | Botanical Gel

A botanical styling gel formulated with aloe vera and flaxseed extract, designed to define curls and provide flexible, long-lasting hold without buildup or crunch.

Why the WASH DAY Line Up

At FTH, we believe healthy hair starts with a healthy scalp and a consistent routine.

The WASH DAY Line Up brings together our complete four step system, developed to gently cleanse, moisturize and style textured hair while respecting its natural texture. Each product is formulated to work in harmony, creating a simple routine that prioritizes moisture, scalp comfort and long-term hair care.

Together, WASH 01, HYDRATE 02, DEFINE and STYLE 03 deliver everything textured hair needs for a complete wash day, from cleansing to styling.

How to Use

1. Start by cleansing the hair and scalp with WASH 01.
2. Follow with HYDRATE 02 to restore moisture and detangle the hair before rinsing.
3. Apply DEFINE evenly through damp to wet hair, working in sections from roots to ends.
4. Distribute the product using your fingers or a brush, adding more water as needed.
5. Layer STYLE 03 over DEFINE to create definition and flexible hold.
6. Diffuse dry until almost dry and allow the hair to air dry completely.

WASH 01
Aqua, Glycerin, Lauryl Glucoside, Disodium Cocoyl Glutamate, Babassu Oil Glycereth-8 Esters, Lactic Acid, Caprylyl/Capryl Glucoside, Betaine, Glyceryl Oleate, Coco-Glucoside, Sodium Glutamate, Sodium Chloride, Panthenol, Hydroxyethylcellulose, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Cocoate, Potassium Sorbate, Camellia Sinensis Leaf Extract, Maltodextrin, Beta Glucan, Levulinic Acid, Sodium Levulinate


HYDRATE 02
Aqua, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Babassu Oil Glycereth-8 Esters, Linum Usitatissimum Seed Extract, Behentrimonium Methosulfate, Isoamyl Laurate, Mangifera Indica Seed Butter, Xylitylglucoside, Hydroxyethylcellulose, Anhydroxylitol, Panthenol, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Lactic Acid, Tocopherol, Xylitol, Avena Sativa Kernel Oil, Triticum Aestivum Germ Oil, Potassium Sorbate, Glyceryl Oleate Citrate, Caprylic/Capric Triglyceride, Maltodextrin, Beta-Glucan, Levulinic Acid, Sodium Levulinate


DEFINE
Aqua, Glycerin, Cetearyl Alcohol, Propanediol,
Xylitylglucoside, Behentrimonium Methosulfate, Anhydroxylitol, Hydroxyethylcellulose, Isoamyl Laurate, Squalane, Behentrimonium Chloride, Panthenol, Lactic Acid, Sodium Benzoate, Avena Sativa Kernel Oil, Tocopherol, Xylitol, Potassium Sorbate, Althaea Officinalis Root Extract


STYLE 03
Aqua, Aloe Barbadensis Leaf Juice, Glycerin, Linum Usitatissimum Seed Extract, Hydrolyzed Corn Starch, Betaine, Xanthan Gum, Panthenol, Xylitylglucoside, Hydroxyethylcellulose, Anhydroxylitol, Sodium Benzoate, Hydrolyzed wheat protein, Xylitol, Glyceryl Caprylate, Potassium Sorbate, Glyceryl Oleate Citrate, Lactic Acid, Caprylic/Capric Triglyceride, Camellia Sinensis Leaf Extract, Althaea Officinalis Root Extract, Algin

WASH 01
pH: 4,5 - 5

HYDRATE 02
pH: 4,5 - 5

DEFINE
pH: 4 - 4,5

STYLE 03
pH: 4,5 - 5,2

FAQ - WASH DAY

Why should I use the complete WASH DAY routine?
Each product is developed to complement the next. Together, they create a balanced routine that cleanses, moisturizes, softens and styles textured hair while supporting long-lasting hydration and definition.

Can I use the products individually?
Yes. Every product performs beautifully on its own, but together they create the complete FTH routine for the best overall experience.

How often should I use the routine?
We recommend washing your hair regularly, every 3-4 days, based on your hair and scalp's needs. A consistent wash day routine helps maintain moisture, scalp comfort and curl definition over time.

Is the WASH DAY Line Up fragrance free?
Yes. All four products are completely fragrance free and free from essential oils.

Who is the WASH DAY Line Up suitable for?
The routine is developed for curly, wavy and coily textured hair. It is suitable for sensitive scalps and gentle enough to be used from 3 years of age.

Can I customize my styling result?
Yes. DEFINE and STYLE 03 are designed to be buildable. Use more DEFINE for increased moisture and curl clumping, or build STYLE 03 for stronger definition and longer-lasting hold. Adjust the amount of product to create your ideal balance of softness, volume, definition and hold.

Best For

Curly, wavy, coily textured hair
Wash n go’s
Twists and mini twists
Low tension styling
Moisture focused routines
Sensitive scalps
Suitable from age 3

Why WASH DAY LINE UP?

At FTH, we believe healthy hair starts with a healthy scalp and a consistent routine.
The WASH DAY Line Up brings together our complete four step system, developed to gently cleanse, moisturize and style textured hair while respecting its natural texture.

Each product is formulated to work in harmony, creating a simple routine that prioritizes moisture, scalp comfort and long-term hair care.
Together, WASH 01, HYDRATE 02, DEFINE and STYLE 03 deliver everything textured hair needs for a complete wash day, from cleansing to styling.

Layering tips

For defined wash-and-go styles, apply DEFINE first for moisture and softness, then layer STYLE 03 on top for added definition and hold. This combination delivers long-lasting results without stiffness or flaking.


Complete the look:

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WASH DAY

1,150 kr

Define & Low Tension Hairstyles

Why FTH loves it—and why your hair will too

Styling rooted in care. DEFINE is created for low-tension styling, where the hair is at its most natural. Light moisture, softness, and flexibility that allow the curls to shape themselves—without being weighed down or disturbed.

ROUTINE

There are no shortcuts, just three easy steps.

The way to defined curls is not only in styling. It is important, but far from everything! In the same way that you apply your skin care to a freshly washed face, you should apply your styling to freshly washed and moisturized hair. ROUTINE is developed to clarify the steps and simplify your routine.

enkel hårvårds rutin